Wherever there are customers there are brands – even in business-to-business marketing.

Brands influence purchase decisions. Simply put, they are a manifestation of reputation.

A business controls some elements of its brand but some elements may only be influenced, and some are external forces like political and economic climate.

And yes your logo does form part of your brand but it’s not the whole story!

Ask yourself…

  • What factors influence my brand?
  • What are my competitors’ brands like?
  • What effect is my brand having on customers?

Ask us…

  • Tell me about your brand workshops?
  • How do you help manage brands?
  • Where do I start with a new brand identity?
 
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Brand:

How your business, product or service is perceived by everyone it touches. It extends beyond your premises, brochures, products, sales team or website and it influences buying decisions.

 
Brands: a quick guide…
Branded Products:

Not to be confused with brands as we refer to them here (though the principle is similar). Such products are endorsed with a name which promises value, differentiating the product from the competition.

 
Brand Image:

Includes visual identity, marketing communications, performance and behaviours.

 
Brand Identity:

The mark which identifies your business, product or service.

 
Brand Promise:

Your offer to the market. The value you create in words that ring true with your customers.